$1,534 is the lowest price Forbes Vetted recorded for one tracked popular hybrid mattress, set at Black Friday and never touched at Presidents' Day ($1,539), Memorial Day ($1,604), or the Fourth of July ($1,679). The $145 spread from summer peak to November floor works out to roughly 8.6%, within the 5% to 10% additional savings Forbes Vetted attributes to Black Friday and Cyber Monday over spring and summer holiday weekends. Black Friday 2026 is November 27.
Discount depth at the brand level
Online mattress brands have run 30% to 50% off sitewide during Black Friday windows. Bear has advertised 40% off its full catalog alongside free sleep accessories worth hundreds of dollars; Nolah has offered 35% sitewide, adding free in-home setup and old-mattress removal. Brands generally include pillows, sheets, and mattress protectors valued at $300 to $600, items the buyer would otherwise pay for separately.
| Sale weekend | Forbes Vetted tracked price |
|---|---|
| Black Friday | $1,534 |
| Presidents' Day | $1,539 |
| Memorial Day | $1,604 |
| Fourth of July | $1,679 |
The sale window has stretched beyond a single Friday. Deal trackers now watch a period running from approximately November 23 through December 1. Last year, one major brand launched Black Friday pricing on October 30. The price tracking record suggests holding out for the exact holiday rarely produces a meaningfully lower number.
The demand picture behind the discounts
Somnigroup, which owns Tempur-Pedic, Sealy, Stearns & Foster, and Mattress Firm, reported a 3% year-over-year sales decline in its second quarter and trimmed its full-year outlook. Demand has softened even as per-purchase spending held up, a pattern that gives price-sensitive shoppers leverage over the largest players in the category.
Online brands carry a structural cost advantage over showroom retailers before any seasonal discount applies. Most online mattresses ship with a minimum 100-night trial; many carry a 10-year warranty. Queen beds at full retail run $800 to $2,000. At 40% off the upper end, gross savings reach $800. Confirm whether the seller offers a price adjustment if the mattress drops further inside your trial window. Costco runs its deepest member-savings rounds on the same holiday calendar, with Black Friday through Cyber Monday among the key dates, adding one more price point to check before November 27.